I’ve been anxious for today to come so I could restart my blog. I was planning to talk about how, after three years of evangelizing Transmedia Storytelling at my company, we’d finally laid the foundation for a Transmedia Story to guide our audience through a connected narrative across our digital touch points. Not quite yet a completely realized Storyworld, but the framework to get us there.

Like most things that require a new way of thinking, Transmedia Storytelling is hard, especially inside a B2B organization. It takes a leap of faith to trust that if you focus on storytelling, the rest will fall into place. Three years ago, when I first proposed a Transmedia strategy, I might as well have been a creature from some far away galaxy, speaking an alien tongue. But the world of media has changed. And so, as we prepared for today’s launch, we took that leap together as a team. But at the 11^th hour, a decision was made to revert to the way we’ve always done things – leaving a hole in our narrative path.

It’s a bit like hiking the Inca Trail only to come upon a spot where some tropical storm has destroyed the path and you’re not sure which way to go. But … you know at the end of the trail is Machu Picchu – a mystical, magical place where you feel like you’ve reached the center of the universe. And so you plod on.

Thus, instead of leading you on a Transmedia journey today, I’ll send you directly to the core of the story world we have created. Even if you’re not in IT, I think you’ll enjoy this video. It’s fun. Check out the NetApp IT Survival Guide:

And if you’re embarking on your own Transmedia adventure, don’t panic. Keep beating down paths. If I learned anything at last week’s Storyworld Conference, it’s that there is a movement afoot. And a force of aliens with you …